In this project, our team worked together to improve the user experience and usability of the Kunsthochschule Weissensee website. We started with a comprehensive heuristic evaluation, identifying areas where the current design lacked in principles like proximity, similarity, and symmetry. This helped us pinpoint the major usability issues that needed attention.

Next, we conducted user research to define key personas and target groups, including students, international applicants, and academic staff. We mapped out their specific needs and expectations through user journey mapping, which helped us understand pain points and areas of improvement on the website.

Based on these insights, we developed wireframes and prototypes for the homepage and other core pages. Our team used an iterative design approach, incorporating feedback from usability testing sessions. These tests allowed us to refine the structure, navigation, and content placement, ensuring the new design better aligned with user needs.

Finally, we implemented the changes, focusing on improving accessibility, visual clarity, and content hierarchy, while maintaining the school’s artistic and modern brand identity. This collaborative effort resulted in a more intuitive, user-friendly website that better serves the diverse audience of Kunsthochschule Weissensee.