We did a thorough brand analysis of Lavera, focusing on improving the user experience (UX) and interface design to boost customer engagement and loyalty. We compared three natural cosmetic brands—Lavera, i+m, and Sante—assessing visual design, usability, accessibility, and brand alignment. Through detailed persona creation, we gained insights into Lavera's target audience, for example the "nature-loving initiator," who values natural ingredients, sustainability, and transparency, and prefers user-friendly digital platforms.

A key feature is Lavera's chatbot Vera, designed to give personalized recommendations based on user preferences. The chatbot's intuitive interface simplifies the customer journey, offering guidance on skincare, makeup, and gift sets, while embodying Lavera's natural and authentic brand identity.

We also conducted a customer journey analysis, tracking interactions from awareness to ownership, identifying areas for UX improvement. Additionally, cultural probes were used to explore consumer behavior and emotional connections to the brand through creative methods like journaling and self-care tasks. This holistic UX/UI approach helps Lavera enhance satisfaction and deepen brand loyalty.